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Reporters Observe PANDA in Its Natural Habitat
First and foremost: Thanks to our early users for helping us make [PANDA](http://mediashift.org/idealab/2011/08/panda-aims-to-make-data-analysis-easier-for-journalists-and-well-be-at-ona237.html)...
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Can QR Codes, Social Engagement Boost Christian Outreach?
A few weeks ago, I received a fascinating package in the mail. It was a copy of the gospel of Luke interleaved with graph paper and QR codes. Uncover, designed and printed by UCCF: The Christian...
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The Future of Media Is Attention-Driven and Bright
Several Knight Fellows attended the recent Future of Media Conference in Palo Alto, Calif., where insights ranged from the rise of publishing “platforms” to the future of TV. The conference, organized...
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How Chalkbeat Is Studying and Building Its Audience
Why study your audience? Simply put, without audiences there would be no media. In other words, a news outlet can’t exist without an audience. A few weeks ago, I read a blog post written by Texas...
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When You Think You’re a Reporter, But You’re Really in Sales
Qualified prospects, CRM and invoices — all are words I’ve been surprised to find myself uttering this semester as I delve into the world of sales for the first time, with the launch of Capitol Hound....
View ArticleThe Impact of Google Glass on Digital Marketing
The way individuals interact online is consistently changing — especially with the release of the Google Glass. On April 15, Google announced a one-day event where anyone who was willing to pay $1,500...
View ArticleNative Ads at Non-Profits? Voice of San Diego, Texas Tribune Lead the Way
SAN DIEGO –– Online banner ads only have so many pixels. On news sites, small digital squares and rectangles tend to work best for advertisers proclaiming a concise message, like “click here for an...
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Chute Insights Brings Visual Metrics to Visual Marketers
Gregarious Narain is the co-founder and CTO of Chute, which Knight Foundation supports through the Knight Enterprise Fund. Customers have made it clear that a world filled with immersive, rich images...
View ArticlePublic Radio Gets Social with First-Ever Podcast Upfront
[View the story “Public Radio Gets Social with First-Ever Podcast Upfront” on Storify] Meg Dalton (@megdalts) is the associate editor of PBS MediaShift and Idea Lab. Disclosure: The upfront was...
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On Tour with WyoFile: Building Trust with Face-to-Face Contact
Why is a digital news organization going on tour? To return to the age-old and proven method of face-to-face relationships to build support, loyalty, and increased brand recognition. WyoFile was...
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